ABG Appoints Marketing/Communications Manager

“ New MarComm Manager to Lead Company's Move to Digital Marketing and Drive Sales Growth. ”

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(eTradeWire.Org) – New York, NY—February 8, 2010-- Advanced Business Group (“ABG”) today announced the appointment of Martina Krivankova to the new role of Marketing and Communications Manager.

Prior to joining ABG, Ms. Krivankova worked as the Senior Marketing Associate at The Council for Economic Education where she headed the initial integration of Salesforce.com into the marketing department. As the Marketing and Communications Manager at ABG, she will bring her knowledge and experience deploying customer relationship management software to managing e-marketing and direct marketing campaigns.

According to ABG CEO Michael J. Mulligan, “We view marketing and communications as morphing into a single MarComm function. This helps companies align their marketing message and the delivery of that message to customers. Martina integrates digital vision and practicality and will provide unique and valuable insights for our clients as they seek to capture market share.”

At ABG, Krivankova will be responsible for managing multiple brand touch points using a combination of direct marketing, e-marketing and search engine optimization. Krivankova will leverage ABG’s image and identity to strengthen communication with customers, enhance product and service delivery and help clients improve their search for useful information. Her responsibilities will also include managing both internal and external communication at ABG to increase sales growth.

Mr. Mulligan sums it up by saying, “We are witnessing a seismic shift in communication led by social media’s geometric growth. The brand, long controlled by CEOs and corporate communication, is now controlled by employees, analysts, customers and the community at large. ABG, with Martina’s practical tools, is poised to help during the company growth.”