Radica System Found That Thousands Of Trees Go To Waste In Hong Kong

“ Thousands of trees go to waste as Hong Kong people readily throw away unsolicited promotion mails. ”

Attachment

Share on            

Email Friend     Contact Author

(eTradeWire.Org) – E-Marketing solution provider Radica has announced the results of a survey conducted with support from Professor Lau Kin Nam of Chinese University of Hong Kong to provide professional opinion on the research design and data analysis. The survey aimed to reveal Hong Kong people's perception of promotional materials, and found that many people discard non-personalized or unsolicited mailings, wasting an enormous amount of paper every day.

According to the findings, some 71% of respondents admitted that they have thrown away publicity materials they have received by post without reading. 95% would glance through the materials before disposal. Most of these printed matters are made of paper, and such disposal is like cutting off tens of thousands of trees to make paper only to be sent to trash.

More importantly, when respondents were informed of the amount of trees consumed by printed promotional materials, they nearly overwhelmingly agreed to switch to receiving promotional information via emails instead. This shows as Hong Kong people become more environmentally concerned they will increasingly turn away from printed promotions in their mail boxes.

"The findings may help us understand the emergence of social media in Hong Kong, because it confirms that people are only interested in the information that they have previously agreed to receive and that is personalized to their preferences,” said Francis Kwok, CEO of Radica. “They also love sharing information with friends and relatives, provided that they think the information is relevant and useful. This means that businesses have no choice but to embrace permission-based and personalized communications means such as permission-based email marketing to build a strong and loyal customer base.”

People are equally selective when it comes to online information. Nearly 7 in 10 respondents said that they would simply delete without opening any emails from unknown senders. 80% of the respondents will always open and read subscribed emails, while among them some 27% said they would “open the emails and read with interests” or “read eagerly subscribed emails”.

One of the most exciting findings for marketers is the confirmation that emails are generating more and more purchases, as revealed by the survey which has been conducted annually since 2006 (except 2008). This year 71% respondents have bought products they get to know from promotional emails. In 2007 only 43% have done so. The figure was even lower in 2006, with only 38% having made purchases thanks to promotional emails.

About Radica
Radica Systems Ltd (www.radicasys.com) is a leading intelligent e-Marketing solution provider based in Hong Kong. With diversified client base including Fortune Global 500 companies, Hong Kong listed companies and SMEs, we are committed to innovate the best-in-class e-Marketing software technology that ultimately brings in real benefits to our clients. Our R&D focuses on the adaptive personalization domain with artificial intelligence which is applicable to e-marketing and e-sales. Radica Intimate has once won the Hong Kong Outstanding Software Application Competition and the Best Oracle Partner Network Technology Award (Greater China).

Media enquiry
Carla Chan
Radica
phone：9870 0617
email：press@radicasys.com
website:http://www.radicasys.com

Emily Cheung
Radica
phone：9345 8932
email：emily.cheung@radicasys.com
website:http://www.radicasys.com